CBH Grain strengthens Japan connection

by World Grain Staff
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WEST PERTH, AUSTRALIA — CBH Grain announced on Oct. 9 that it has appointed a dedicated marketing manager in Japan as part of its global growth strategy to ensure long-term connections to key customers.

Atsushi Machida started this week in CBH Grain’s Tokyo office in the position of marketing manager Japan.

CBH Grain Head of Marketing Tom Puddy said the appointment recognizes the importance of the Japanese market which is the most consistent buyer of Australian wheat, barley, lupins, canola, oats and sorghum with CBH Grain annually supplying approximately 1 million tonnes.

“CBH Grain is committed to being the leading supplier of Australian grain to the global market. Our dedicated international marketing team has proven to be successful in linking our long-term and target customers to our growers,” Puddy said.

Machida has worked for Noble Japan KK since 2004 trading rice, corn, sorghum and cotton seed into the major feed millers and crushing companies within Japan – the same customers CBH Grain is supplying grain products.

Machida has a strong background in sales and trading and places great emphasis on building strong relationships with clients and customers.
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