Bühler enters Asian noodle market

by World Grain Staff
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UZWIL, SWITZERLAND — Bühler announced recently that it has acquired an 80% share in Yaoxian Machinery Guangzhou, which is well-positioned with processing solutions for Asian noodle manufacturing systems. 
Yaoxian is active in the instant and non-instant noodles areas and has a broad product and technology portfolio. Apart from systems for the popular deep-fried instant noodles and for stick noodles, it also provides systems for non-deep-fried instant noodles and for noodles made from rice flour. 
The company is profitable, employs a staff of approximately 50 and generates revenues of around 3 million Swiss francs. The main production output today is exported and sold to customers in the Southeast Asia, but the market is growing globally. The joint-venture will promote these solutions in a first stage primarily in China, Southeast Asia and the Indian subcontinent and expand into other regions continuously.