AGI launches rebrand initiative
Jan. 10, 2014
by World Grain Staff
WINNIPEG, MANITOBA, CANADA — Ag Growth International (AGI) announced on Jan. 9 a rebrand initiative of its entire family of brands, to be in effect this January.
Rebranding will ensure that all divisions and brands are linked to the parent umbrella of AGI with a consistent and familiar aesthetic while maintaining the historical value that the individual brands were built upon, the company said.
All brands will have the signature AGI icon of rolling hills and prairie fields within their logo, representing a company founded on strong rural values. The icon acts as a link to the past and a unifying characteristic of the AGI brands as the company continues to move forward and grow.
“AGI has grown significantly through the strength of our individual brands. The creation of a more unified brand family enables our customers, employees and stakeholders to identify AGI and all of its brands as part of a portfolio of products that work together to provide customer solutions within grain handling, storage and conditioning,” said Gary Anderson, president and chief executive officer. “The end result is a uniform brand family that is recognizable globally.”
Today, with 10 divisions across North America and Europe manufacturing 14 brands sold globally, AGI has developed a strong catalog within grain handling, storage and conditioning.
“The AGI advantage is in the focus and specialization by our manufacturing divisions on individual components, as well as the breadth of our catalog to provide complete farm and commercial solutions,” according to AGI. “AGI’s goal for the future is to continue fostering this specialization, while demonstrating to our customers that we have a complete catalog that works together. With this in mind, AGI has unveiled a new look as a unified family of brands.”