Sefar America reorganizes North American sales offices

by Emily Wilson
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In a plan effective January 1, 2001, Sefar America, H.R. Williams Division, will expand its services to every mill in the United States. A division of Sefar, Inc., Ruschlikon, Switzerland, which began in 1833 by making silk screens for flour mills, Sefar America supplies mills with a variety of precision sifting media and dust filtration equipment.

Sefar's nine territory account managers that have traditionally serviced various industrial markets in need of filtration products will now also service flour mills. "Every single mill will have a Sefar representative," said John Reed, vice-president of Sefar America. "All products and inside sales support will remain in Kansas City, but commercial and technical support will be close at hand. It is important for us to have better, more frequent contact with customers."

In late September, the nine territory managers underwent an extensive three-day training session that included a mill tour, a complete history of flour milling, a review of Sefar's experience with the industry since 1833 and an overview of technical issues. The managers include Marty Nagot, Chet Gut, Doug Bartus, Michael Jack, Chris Hayden, Bill Wisenbaker, Jerry Seams, Mike Branson and Dave Howson.

The managers are excited about becoming involved in the flour milling industry, and are already preparing by visiting regional milling facilities and making plans to attend A.O.M. district meetings, Mr. Reed said.

Sefar also named Max Bosshard national accounts manager of the food and beverage business area. Mr. Bosshard will be responsible for all food-related business in the U.S., Canada and Mexico; he also will assist sales managers with technical issues and keep them abreast of new products.