Nisshin celebrated 100th anniversary

by Emily Wilson
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Nisshin Flour Milling Co. Ltd. recently celebrated its 100th anniversary. Nearly 2,000 clients, shareholders, government authorities, media and employees gathered for the ceremonies, which included the traditional Japanese custom of breaking barrel heads with hammers to bring happiness and prosperity.

Osamu Shoda, president of Nisshin Flour Milling, said the company had endured through many difficulties over the past 100 years, including a world war.

In 1900, Teiichiro Shoda founded Tatebayashi Flour Milling Co. The company merged with Nisshin Flour Milling in Yokohama Co. in 1908 and adopted its present name.

Today, Nisshin Flour Milling is part of the Nisshin Seifun Group, a holding company that also includes feed, pet food, grain storage, pharmaceuticals and engineering. "In this modern competitive environment, we will continue to strive to meet our customers' expectations," Shoda said.