IPE/IFE Expo 2009

by Arvin Donley
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The newest equipment and services for the feed and poultry industries will be displayed at the 2009 International Poultry Expo/International Feed Expo Jan. 28-30 at the Georgia World Congress Center in Atlanta, Georgia, U.S.

The U.S. Poultry and Egg Association and American Feed Industry Association began co-locating their expos in Atlanta in 2006. Last year’s second annual a event drew over 20,000 people from more than 100 countries as well as a 895 exhibitors. Nine of o the top 10 commercial feed manufacturers in the U.S. attended the 2008 show, representing more than 40 million tonnes of commercial feed production.

As of Nov. 1, 811 companies that serve the feed and poultry industries had registered to exhibit their products and services at the expo (see list of exhibitors, page 66). 

For the third straight year, the expo has been selected to participate in the U.S. Department of Commerce’s 2008 International Buyer Program. Under this program, the department’s U.S. Commercial Service recruits foreign buyer delegations from U.S. embassies abroad and brings them to trade shows in the U.S. to facilitate matchmaking with U.S. businesses exhibiting at the trade show.

Before the official opening of the IPE and IFE expos, the American Feed Industry Association (AFIA) and the Poultry Protein & Fat Council will sponsor the Pet Food Regulatory and Technical Conference, Jan. 27-28, at the Georgia World Congress Center.

This year’s program will focus on "Understanding Emerging Trends in the Pet Food Industry" and how these issues can be addressed through regulatory and technical approaches. Timely issues such as the melamine contamination scandal and the recent rise in ingredient costs will be incorporated into the discussion.

The regulatory portion of the conference will include speakers from AFIA, the U.S. Food and Drug Administration (FDA), the European Commission, Canadian Food Inspection Agency, Euro-

pean Pet Food Association, Pet Food Association of Canada, and Association of American Feed Control Officials.

The technical sessions will include the following presentations:

• "Future Developments in Pet Food R&D," Dr. Greg Reinhart, former vicepresident of Iams R&D;

• "Research Needed for Claim Support," Dr. Bill Burkholder, FDA;

• "Examining the Safety of Supplements for Horses, Dogs and Cats," National Research Council; and

• "Alternative Ingredient Strategies in a Tight Market," Dr. Roy Brister, Tyson Foods.

AFIA is also sponsoring the International Education Forum from 8 to 10 a.m. on Jan. 29.

Speakers include Jarrod Kersey of AFIA, who will present an update on the regulatory and legislative issues impacting the U.S. feed industry based on the new presidential administration and Congress, as well as Rick Scholtens and Jaron Vande Hoef of Interstates Companies and David Musiediak of WARE Inc., who will discuss energy-saving ideas for feed manufacturing and ingredient facilities.

A new addition to the IFE/IPE educational lineup is the Animal Agriculture

Environmental Sustainability Summit, 1 to 5:30 p.m. Jan. 27 and 8 to 10 a.m. Jan. 28. The event will feature experts from animal agriculture and representatives from the retail and food service industries. The program will feature presentations from companies that have developed successful sustainability programs.

"The American consumer increasingly is requiring environmental responsibility from all industries," explained program committee co-chairman Vernon Rowe of Pilgrim’s Pride Corporation. "That responsibility extends from farm to fork, including everyone in between such as food producers, processors, retail and food service. Each segment must fulfill its own responsibility. This summit will demonstrate the commitment and environmental stewardship of animal agriculture."

All three programs are free to IPE/ IFE attendees. For expo registration, visit www.internationalpoultryexposition. com/registration/expo/index.cfm. The pre-registration fee is $30 for online registration and $40 for registration via mail or fax. After Jan. 5, expo passes must be purchased at the door for $50.