IPE/IFE 2010

by Arvin Donley
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Members of the global feed industry will gather at the Georgia World Congress Center in Atlanta, Georgia, U.S., Jan. 27-29, for the 2009 International Feed Expo (IFE), which for the fourth straight year will be held in conjunction with the International Poultry Expo (IPE).

Organized by the American Feed Industry Association (AFIA), which in 2009 is celebrating its 100th anniversary, this year’s event will feature an extensive educational program as well as one of the world’s largest feed industry trade shows, which will showcase the latest technology, equipment and services used in the production of feed.

Last year the combined IPE/IFE event attracted nearly 18,000 attendees and more than 900 Expo exhibitors. The world’s top four pet food companies and seven of the top nine feed manufacturers attended the IPE/IFE in 2009.

"I look forward to visiting with AFIA members and meeting new friends at the 2010 International Feed Expo," said Joel G. Newman, AFIA president and chief executive officer. "The Expo will provide a terrific opportunity to see how our members and others in the feed industry are weathering current economic conditions. Most everyone is doing more with less these days, and the Expo is a valuable forum for discovering new technologies and solutions that enable our members to successfully compete in these changing times."

For the fourth straight year, the Expo has been selected to participate in the U.S. Department of Commerce’s International Buyer Program. Under this program, the department’s U.S. Commercial Service recruits foreign buyer delegations from U.S. embassies abroad and brings them to trade shows to facilitate matchmaking with U.S. businesses exhibiting at the event.


Before the official opening of the IPE/IFE, the AFIA and Poultry Protein & Fat Council will sponsor the third annual Pet Food Conference Jan. 26-27, which will cover a range of current industry issues such as a global look at pet food markets, salmonella control, state and federal inspections and ingredient approval.

In the international market session on Jan. 26, the speakers will include:

  • Lauren Beth, Euromonitor, who will provide a global pet food market analysis;
  • W.R. "Bill" Dieterichs, Jacobs Publishing Company, who will discuss supply and demand issues related to animal proteins; and
  • Marty Wilder, Pet Food Association of Canada, and Thomas Meyer, European Pet Food Association, as well as other speakers who will give an international regulatory update.

Later that same day, Dr. Frank Jones, University of Arkansas, will discuss AFIA’s salmonella control guidance document and Dr. Dan McChesney of the Food and Drug Administration will give an update on the FDA’s current regulatory view of salmonella control in pet food, ingredients and feed. The first day of the session will conclude with AFIA’s Richard Sellers giving a presentation on how to deal with state and federal inspectors.

The second day of the Pet Food Conference will feature a presentation on lessons in feed ingredient approvals by Dr. George Burdock of the Burdock Group, an update on domestic pet food and ingredient regulatory priorities by Dr. Bill Burkholder of the FDA, and a question-and-answer session with representatives of the Association of American Feed Control Officials (AAFCO).

AFIA represents more than 28 pet food manufacturers and all major ingredient suppliers.

Also held on Jan. 26 and 27 will be the Animal Agriculture Environment Sustainability Summit, which will feature prominent experts from animal agriculture and representatives who identify and examine issues and strategies related to sustainability and protecting the environment. The AFIA’s International Educational Forum will be held the morning of Jan. 28. Dr. David Meeker of the National Renderer’s Association will kick off the event with his presentation, "Safety and Quality of Rendered Products for Animal Diets."

AFIA’s Jarrod Kersey, director of ingredients and state legislative affairs, and Keith Epperson, vice-president of manufacturing and training, will provide updates on the regulatory and legislative issues facing the total feed industry.

The final presentation of the forum will be delivered by Carl Allis, CPM’s plant manager of roll and die operations. Allis will discuss how proper die and roll design and selection will improve throughput and reduce operating cost.


The deadline for online pre-registration for the 2010 International Feed and Poultry expos is Jan. 8. The cost for pre-registration is $35. On-site registration is $60. To register online, go to www.ipe10.org or www.ife10.org.

The following credit cards are accepted: Visa, MasterCard, Discover and American Express. A Western Union money order, payable in U.S. funds, is the only form of payment accepted from West Africa, Nigeria and Pakistan.

New for 2010 is the unique "Members to Atlanta" program, which will waive the registration fee for attendees from member firms of either association engaged in the production of poultry, egg, and feed products. The program is supported through the sponsorship of expo exhibitors, who will be identified with the customers they sponsor and recognized at the show. Visit http://www.ipe09.org/M2A/index.cfm to see if you are eligible.