Specs and Requirements

Print Specs

Standard Ad Sizes

Publication Trim Size: 8" x 10.75" (203mm x 273mm)
Live area should be held 3/8" (0.375) or 9.52mm from trim size



Trim Bleed
Spread 15 x 10 16 x 10.75 16.25 x 11
1/2 H Spread 15 x 4.875 16 x 5.375 16.25 x 5.625
Full Page 7 x 10 8 x 10.75 8.25 x 11
2/3 Vertical 4.625 x 10 5.25 x 10.75 5.5 x 11
1/2 Island 4.625 x 7.5 5.25 x 8 5.5 x 8.25
1/2 Horizontal 7 x 4.875 8 x 5.375 5.25 x 5.625
1/2 Vertical 3.375 x 10 4 x 10.75 3 x 11
1/3 Horizontal 7 x 3.25 8 x 3.75 8.25 x 4
1/3 Vertical 2.125 x 10 2.75 x 10.75 3 x 11
1/3 Square 4.625 x 4.875 5.25 x 5.375 5.5 x 5.625
1/4 Horizontal 7 x 2.375 8 x 2.875 8.25 x 3.125
1/4 Vertical 3.375 x 4.875 4 x 5.375 4.25 x 5.625




Trim Bleed
Spread 381 x 254 406.4 x 273.05 412.75 x 279.4
1/2 H Spread 381 x 123.8 406.4 x 136.525 412.75 x 142.875
Full Page 178 x 254 203.2 x 273.05 209.55 x 279.4
2/3 Vertical 117 x 254 133.35 x 273.05 139.7 x 279.4
1/2 Island 117 x 191 133.35 x 203.2 139.7 x 209.55
1/2 Horizontal 178 x 124 203.2 x 136.525 209.55 x 142.875
1/2 Vertical 54 x 254 69.85 x 273.05 76.2 x 279.4
1/3 Horizontal 178 x 83 203.2 x 95.25 209.55 x 101.6
1/3 Vertical 54 x 254 69.85 x 273.05 76.2 x 279.4
1/3 Square 117 x 124 133.35 x 136.525 139.7 x 142.875
1/4 Horizontal 178 x 60 203.2 x 73.025 209.55 x 79.375
1/4 Vertical 86 x 124 101.6 x 136.525 107.95 x 142.875


Mechanical Requirements




Saddle stitched

Material Required

Advertisements should be submitted in a digital format. PDF/X-1a, Native InDesign, Illustrator and PhotoShop documents are accepted for both PC and MAC. The color and quality of print reproduction may vary if a SWOP compliant proof is not provided.  Laser proofs included are for content only. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR Code resolution must be 1200 dpi. 

Preferred Media

Email or FTP.  Files submitted via FTP require a PDF for proofing. MAC files must be compressed using Stuffit Software. PDF/X-1a files can be e-mailed to preflight@sosland.com. For additional information, contact the PreFlight Department.

4-Color Specifications

Density: Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Colors Available

Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. At publisher's discretion PMS colors may be manufactured from process colors.


Cover: 80 lb. enamel; Body: 45 lb. enamel

Composition by Publisher

At advertiser's request, publisher will compose advertisements, typeset in display material available in-house, and make alterations. The advertiser will be billed a minimal production charge (publisher's cost + 15%). Proofs will be provided upon request to the advertiser if production deadlines are met.

Terms and Conditions

Rate Protective Clause

All advertising contracts accepted are subject to change in rate upon notice from the publisher. Contracts in force at the time of announcement will be honored for up to 12 months from the effective date of the change. Contracts may be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

Payment Terms

Invoices are dated the day first copies are mailed. Full payment is due upon receipt. Yearly contracts paid in advance earn an additional discount. Cash discount is not allowed. Advertising rates for individual ads will be confirmed with the foreign currency rate of exchange at the time the order is received. All payments to be made in U.S. currency by check or transfer.


15% of gross billing allowed to recognized agencies on space, color, bleed and position, provided account is paid in full within 60 days of invoice date. Commission is not allowed on other charges such as reprints, production costs, conversions, typesetting or special binding and trimming. Publisher reserves the right to waive commission if payment is not received in full within 60 days of invoice date.


An advertorial is a sponsored article or commercially written editorial feature. An advertorial may be written in-part or in-total by the editorial staff or may be produced by the sponsors. Size of advertorials ranges from two to 24 pages. Contact the publisher for rate information.

Frequency Discount

Rates are straight frequency based on the number of insertions, regardless of size. Non-contract advertisers must earn frequency discounts before reduced billing will occur. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient space to earn a lower rate.

Publisher's Protective Clause

All advertising orders are accepted subject to the terms and provisions of the current rate card. Advertiser and advertising agency agree to assume all liability for content including, but not limited to text, illustration, representation, trademarks, labels or other copyrighted matter of advertisements printed or the unauthorized use of any person’s name or photograph arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order. The publisher reserves the right to reject, discontinue or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising which he feels is not in keeping with the publication’s standard. Publisher reserves the right to place the word “advertisement’ with copy which in the publisher’s opinion resembles editorial matter. Publisher is not liable for delays in delivery and/or nondelivery in the event of Acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down or any condition beyond the control of the publisher affecting production or delivery in any matter.